The 2024 ANA Measurement & Analytics Conference is a three-day event in Chicago, focusing on the accelerating forces of change in the measurement industry. The objective of the event is to help marketers leverage these changes for better decision-making and driving growth. It is designed for marketers and researchers who are eager to explore innovative tools and solutions to advance their businesses. The conference features a dynamic lineup of speakers discussing topics such as the impacts of AI on measurement, the evolving TV landscape, audience insights, and the latest advances in measuring outcomes and impact.
Date: September 16–18, 2024
Location: Chicago